Temperatures Run High in Davos

Μάθετε τα νέα από το Davos από πρώτο χέρι, από τον Rob Flaherty, Senior Partner και Πρόεδρο της Ketchum:

In contrast to the snow-shrouded ski village outside, the temperature in the meeting rooms in Davos is hot today - and not just because every room was standing-room only. The first ful...l day at the annual meeting of the World Economic Forum in Davos, Switzerland has a different tone than the other years I have attended since 2006. Reflecting the state of the economy and the world this year, people are more willing to ask the provocative questions and demand answers. As Don Tapscott, author of Wikinomics, said at a session on the rising influence of social media, "Davos this year is framed around the idea that the world is busted. The old model in which nation states solve problems is being questioned and we're here to see if multi-stakeholder networks can solve problems."

Proving the best way to lead is by example, Ketchum helps garner for the WEF

Corporate Practice

Proving the best way to lead is by example, Ketchum helps garner corporate support for the World Economic Forum (WEF) initiatives that address HIV/AIDS, tuberculosis and malaria in developing countries by offering its own services to the organization – for free.

Challenge

The Global Health Initiative (GHI) was established to catalyze public-private partnerships in health toward the goal of managing and eradicating HIV/AIDS, tuberculosis (TB) and malaria in target populations at regional, national and international levels. These diseases continue to ravage the world with 40 million people infected with HIV, 2 billion people carrying TB, and 3 million people dying of malaria every year. In 2004, Ketchum was asked to develop communications strategies that ultimately enrolled more than 230 WEF members and other global stakeholders in the GHI mission. The WEF is Ketchum’s largest pro bono relationship.

Solution

Ketchum helped the WEF create a global business survey, disease management guidelines, message development, and a framework for a network of global healthcare communicators to quickly and effectively deliver information to influential figures in the media, business and NGO communities. Through a multifaceted campaign to engage hard-to-reach populations, Ketchum has spearheaded such innovative efforts as the Supply Chain Initiative in sub-Saharan Africa, which assists corporations in protecting their supply chains against HIV/AIDS; the China Health Alliance workplace program, which educates, tests, treats, and supports Chinese company employees at risk of TB and HIV/AIDS; and the India TB Alliance, which engages companies in TB control inside a country where one-fifth of new cases of TB occur globally.

Results

The GHI reached out to approximately 4 million individuals through the India Business Alliance and some 50,000 people through the sub-Saharan Africa pilot – including family and dependents of employees – with the potential to reach 1 million people. At Volkswagen Brazil alone, an HIV/AIDS workplace program reduced annual HIV/AIDS expenses by 70% and cut the number of employees hospitalized for the disease by 95%.

Ketchum has been nominated for 11 2010 PRWeek (U.S.) Awards....

...including one for the publication's Large PR Agency of the Year award and one for the Professional of the Year award. The winners will be announced on March 11 at an awards ceremony in New York City.

Σε εποχή υψηλών πιέσεων και ασφυκτικού "δημόσιου" ελέγχου για τις επιχειρήσεις, πάνω και κάτω από τη ζώνη...

...η επικοινωνία / στρατηγικές δημοσιες σχέσεις είναι το κατάλληλο όχημα για να κτίσουν και να διατηρήσουν την αξιοπιστία και την εμπιστοσύνη που έχουν ανάγκη για να προχωρήσουν. Ένα κείμενο που αξίζει να διαβάσουν όλοι οι επαγγελματίες της επικοινωνίας.

Η οικονομία τη δεκαετία του 2010

Xρηματοοικονομικές προβλέψεις για το 2010 και για τα επομενα χρόνια από την BlackRock, έναν από τους ηγέτες στους τομείς της διαχείρισης επενδύσεων, της διαχείρισης επενδυτικού κινδύνου και της παροχής συμβουλευτικών υπηρεσιών.

Νέα Υόρκη, 11 Ιανουαρίου 2010 –- Το ράλυ των χρηματιστηρίων που ξεκίνησε το Μάρτιο του 2009 θα συνεχιστεί και μέσα στο 2010 αλλά η άνοδος των αγορών θα είναι λιγότερο απότομη απ’ ό,τι το 2009, σύμφωνα με τον κ. Robert C. Doll, Αντιπρόεδρο και Γενικό Διευθυντή Μετοχικών Επενδύσεων (Vice Chairman & Global Chief Investment Officer of Fundamental Equities) στη BlackRock, Inc. (NYSE: BLK).