Η Ketchum μας προσκαλεί να ρίξουμε μια ματιά στις τάσεις που διαφαίνονται στην επικοινωνία της διατροφής για το 2010.
The year in food: A look at what's in store for 2010
What new food trends and products will we see in 2010? Most likely something familiar, yet with a new twist. According to the trend experts at Mintel, from their 2010 global Consumer Packaged Goods (CPG) predictions, food manufacturers are not expected to reinvent the wheel. Consumers should expect to see familiar megatrends - health and wellness, convenience, sustainability - on store shelves with a fresh, new makeover for 2010.
The top food product trends include:
-- Symbol overload. Consumers are hungry for nutrition facts. However, people feel confused and skeptical about the nutrition information presented on labels. In the United States, 48 percent of consumers report that it would help them reduce caloric intake if the number of calories were placed on the front of package. In response, more manufacturers will opt for clean, clear facts on front-of-pack statements.
-- Sodium reduction.More consumers may begin to consider reduced sodium content when buying food. If health organizations and food companies move forward with promoting the health benefits of sodium reduction, then shoppers may begin to adopt the message. Fifty-one percent of Americans report that they always or usually watch their sodium intake.
-- Local foods. People want products with familiar origins and those that haven't been shipped too far. Forty-three percent of United States consumers claim they buy local when possible. In 2010, the definition of "local" will expand, becoming more practical for major companies to use and for mainstream shoppers to purchase.
-- Simple made special. Are you ready to get a kick out of buying "ordinary" products like juice or condiments? Well in 2010, stylish packaging will turn today's boring purchases into enjoyable events. The recent trend towards boutique-inspired packaging highlights how manufacturers will transform the ordinary package into something with a little more consumer appeal.
-- Color-coding for convenience. Do cluttered supermarket shelves make it hard to find your favorite cereal? Not anymore. To help shoppers make faster choices, more manufacturers will color-code their products in 2010. Nearly two-thirds of Americans, or 64 percent, say color-coded packaging within a brand would help them make better choices.
-- Iconic budget brands. Private label "brands" are starting to look a lot more like brand names. As consumers cut spending because of the recession, smart marketers ramped up promotions for their private label lines. Many shoppers now associate private labels with national brands and value them as such. In 2010, low cost, high quality private labels will thrive.
-- Flavor trends. Popular trends will include a functional benefit along with emerging ethnic flavors. Since culinary herbs and spices show potential health benefits in scientific studies, the functional qualities will likely appeal to consumers. Products featuring turmeric, cinnamon, and ginger may be reaching the store shelves next year.
-- Bottom line. Consumers will need to understand the difference between marketing strategies and scientific nutrition information when making healthy food choices. Select a variety of lean meats, poultry, fish, low-fat dairy products, fresh fruits and vegetables and whole grains. A balanced eating plan, along with physical activity is the proven, research-based approach to weight loss, weight maintenance and overall health.
By Ketchum - Posted in Culinary Trends, Tastes & Technologies by Maegen Noble