Ο Paul Armstrong, στο blog του "Don't Fear the Firehose", που φιλοξενείται στο PRWeek, μας περιγράφει, με ελευθεριακό βρετανικό φλέγμα, δέκα βασικές αρχές για τη σωστή συμμετοχή μας στον κυβερνοχώρο:
1) some f-ing excitement!
- I meet far too many pros utterly petrified or baffled by social media. I tell them, you know all this stuff, it's just a bit different now. Use it, conquer the fears and gain new skills. How's the CV?
2) some f-ing brakes - knowing what something is is not the same as knowing how/when to use it. Before you comment and hand me back my egg part sucked, advising and implementing are very different. The right tool for the right job - you won't be an expert overnight and you'll continually learn but start small and grow your knowledge every day. Take people to coffee and go to events.
3) accounts on the following services: Twitter, delicious, Flickr, Scribd, Pressitt, Facebook, LinkedIn ... ah screw it... get as many accounts on as many social media platforms but AT LEAST the main ones. If not - how will you EVER be able to recommend a client get into or stay away from them. Spend the time now or pay later.
4) find a writing gig - online or offline (best to have both) you can't claim to be a communicator if you don't know or have worked through... the process. Knowing that a sotry can be cut because the artwork is too green or it doesn't work with other items is a hard lesson but it'll teach you to offer more than one photo and realise that journalists have multiple masters.
5) understand that there's a lot of stuff out there - it's important to get it under control soon - set yourself up a monitoring station, news centre and update procedure - make it manageable - I use iGoogle, AllTop, Google Reader and a variety of other stuff - you have to find your own recipe - it won;t be right first time but it will be yours. Refine, rinse, repeat.
6) knowing how to bold something and insert images etc will give you a new perspective when working with bloggers and writing pitches to them - basic knowledge of HTML is a must - a Wordpress account can help with this - not everyone has a blogger in them but they should know the basics and how long it can take. If you do want to blog (easily) check out Posterous.
7) you never know when you'll be in the middle of something huge... or useful so carry a Flip camera around - and don't just use it when you know something is going to happen - take b-roll everywhere you go, interview everyone, practice, practice, practice. HD, cheap, easy to use, great for crisis'... and parties!
8) photos, video, email, Twitter, the world of content is in the palm of your hand these days - grab yourself a Nexus One or iPhone - either will see you right. Don't forget a spare battery - don't get caught out when your client needs you.
9) photoshop lessons - whether it's adding logos to photos, removing blemishes from headshots or just cropping into shape - these skills will help you and your clients look better.
10) far and away the best advice I can give you is go out and help someone who needs it - find a pro-bono client to optimise, expand their digital footprint etc is the best way to learn. Be upfront and learn as you go - help each other, if you can get the agency involved - great - if not - it'll be the best thing you've ever done (just consult HR before you start, just in case) - get some sense checks and get stuck in. If you have the time become a community manager for them.
10 things EVERY pro needs when it comes to social media
Πηγή: PRWEEK, "Don't Fear the Firehose" blog, Apr 18 2010, by Paul Armstrong
Paul Armstrong, Kindred's Director of Social Media (http://www.kindredagency.com), on how to drink from the ever-changing social media / digital communication firehose. Paul has previous worked for MySpace Corporate Communications in Los Angeles and has devised digital strategies for Sony, Activision, Yahoo! properties amongst others.