Τρίτη, 26 Οκτωβρίου 2010

It’s like the difference between a doctor and a chemist...



PR in Greece is definitely changing…. We are hopefully moving from being mere press agents to reputation/image enhancers…Not there YET, for sure but we see that it’s not only a specific subject or a mega international firm which needs PR now. Concepts, ideas, and premature notions need PR as a stepping stone to emerge as fully functional establishments.

However, yesterday I read a very provocative definition “PR is a one of those great professions, which does not involve education. If you had studied when needed, you wouldn’t be working in PR.”
How do you feel about that…are you as angry as me? However, going back to the basics, what are the characteristics a successful PR person should have? And which come from nature or nurture? For example, no one can teach how to act, how to write poems, how to draw, etc. I believe, and I ask you to share your thoughts, that it is very difficult to teach anybody how to be a good PR professional.

There are professions, which depend on the accounts and reports of their pioneer’s experiences. Take Architecture, for instance, books can educate one on making blue prints for skyscrapers; however, they can’t enlighten one on fashioning and moulding data as per preference in those critical review presentations.

Somebody once said “Living in prison is really fun if one gets perfectly acquainted with its environment”. Sadly PR is not the same thing. PR is never simple on any subject, regardless of the one’s expertise, stature or know-how of the field. The simple reason for that is, as the functions of water and ice is different, every company along with its PR is different. It’s like the difference between a doctor and a chemist. A chemist while playing an important role by eventually giving you the medicine which bring you back on the tracks, it is actually the doctor, who is the savior. He is the one who diagnoses, evaluates the problem, and prescribes the medicines to eradicate the disease. Likewise, PR functions as the doctor as it comprehends a subject, does a detailed SWOT and then chalks out a plan to give maximum leverage to the subject.
 
What do you think?

Sources:

Βάντα Γιανναρά

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