Παρασκευή, 20 Νοεμβρίου 2009

Ανακριβείς οι ειδήσεις για τα δύο τρίτα των Αμερικανών

Από την Ketchum έρχονται οι πληροφορίες για την τελευταία μέτρηση της εμπιστοσύνης της κοινής γνώμης στα ΜΜΕ. Και μιλάμε για ΗΠΑ, όπου ο κοσμος και βλέπει και εμπιστεύεται τα μέσα του πολυ περισσότερο απ' ό,τι εμείς.
Public Trust in Media

This item below from Media Daily News feed about the latest measure of public trust in media - adding dimension to previously published data points and perspective (including Business Roundtable/Arthur Page Society special report this year) on flagging trust in corporate and government institutions of all kinds:

Nearly two-thirds of Americans think the news stories they read, hear and watch are frequently inaccurate, according to a poll released Sunday by the Pew Research Center for the People & the Press. Plus, just 29% believed news reports had the facts straight. The term "news media" was inclusive -- it counted bloggers and reporters employed by newspapers and broadcasters. The stats, from 1,506 adults, were compiled in late July. Worth noting: 63% thought the media info reported was off-base -- up from 53% in 2007.

This underscores the need to initiate discussion relative to each of our practices and client situations. At the broad view is re-building trust with stakeholders in an environment where there's precious little left - no belief that the news media is "watching" or "dogging" anymore. Within that is the consideration and investments by clients to "own your online media channel" and take advantage of the opportunity to generate and circulate content that's more credible (and compelling!) than what's generated by media "covering" you. This crystallizes the opportunity - influencer strategy meets media strategy meets content generation, and it starts in your own channel!

-Jerry Thompson, Partner, Senior Counselor, Atlanta

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